Category Archives: Amazon

How to open an ePub or Mobi file on your iPad using Dropbox

One of the best ways to proof the ePub and mobi files we send you is to view them on the device most people will likely be using when they purchase your eBook.  The iPad is probably the most popular eReader on the planet (next to Kindle).

Here’s a little trick on how you can open an ePub file in iBooks or a mobi file with the Kindle Reader (on your iPad):

  • Step 1: Create a Dropbox account (don’t worry, it’s free).
  • Step 2: Install the iBooks and Kindle apps onto your iPad (if they aren’t on it already).
  • Step 3: Install the Dropbox app on your iPad (it’s free too).
  • Step 4: Transfer the ePub/Mobi files to your dropbox folder (I’ve likely shared a dropbox folder with your files in it if you asked me to).
  • Step 5: Open your dropbox app on the ipad and click on the epub or mobi file – then open it with the appropriate app (you do so by clicking in the upper right hand corner of the iPad screen).
Here’s a short video tutorial to walk you through the process:


One important caveat if we revise your file and want view the newer version:

IF I send revised epub & mobi files, you must first delete the old file off your iPad BEFORE loading a new file from dropbox.  Otherwise, there’s a good chance both iBooks and the Kindle reader will keep reverting to the original file. So here’s how you delete the old files: select ‘Edit’ on the iPad iBooks app (in the iBooks Library view), click on your thumbnail cover, and the hit ‘Delete.’  You delete a book from your Kindle library in a similar way.

How that helped! Feel free to contact us if you need further assistance.

How your Kindle edition can get you more reviews on Amazon

Do you have as many Amazon reviews for your book as you’d like?  As a publisher of over 50 books on Amazon, I can share first hand that there is indeed a direct correlation between the number of reviews a title has and that title’s book sales.  The more reviews an author has (good or bad), the more he/she will sell. How many reviews?  I recommend getting as many as you can, but a good, realistic goal is 1-2 per month.

So how do you go about getting yourself more reviews?  By issuing a call to action!  Thankfully, Amazon does this automatically on its Kindle books with a pop up screen at the end of the Kindle book asking the reader to leave a review (& providing a live link to make it easy for them to do so). Of course that assumes they get to the end of your book.

So I recommend you provide your readers an added incentive to post an honest review earlier in the book.  Perhaps halfway through. Tell them that you would be grateful for their authentic feedback (whether it’s good bad) and that you are willing to provide something in return.  I say honest because I’m not going to just give someone a 5-star review because they asked me to. Why? If your reviews are only good reviews,  they won’t carry as much weight when readers see your other reviews.

This is yet another good reason why it’s important to have your book available on Kindle.  If your print & kindle editions are properly linked, any reviews left on your Kindle edition will also show up on the listing for your print edition.

Still struggling with getting your book up on Kindle, Nook, or iBooks? Hire us and we’ll take care of the ebook layout and conversion for you – usually with 10 days, and we guarantee you will be pleased with the result (often our clients like the eBooks we create even better than their print edition). I’m proud to share that most of our business today comes via referrals, so you can move forward with confidence because we will do whatever it takes to make you glad you hired us (& thus refer future clients to us).

Wondering whether or not you should signup for KDP Select?

Dear Authors,

I received several emails shortly after Amazon announced the KDP Select program in early 2012. Everyone was asking me what I thought they should do. I honestly couldn’t answer because I didn’t know the answer! But today, I can. I received an email from a past client that validates how incredibly powerful the KDP Select program can be! Keep in mind this is a first book, she published it herself (with our help) and is just about to finish her 1 week KDP promotion of offering her Kindle book at a $0.00 price on Amazon (which you get to do only if you sign up for KDP Select). As of today (3/5/12), in the short time it’s been up (since 3/1/12), she’s had over 30,000 downloads and The Eighth Sea is currently ranked #1 in the historical fiction category and #5 Overall (Free) Kindle books (whoa!). She’s even outselling Charles Dickens! Time will tell whether or not the explosion in exposure will translate into sales, it’s her only book. And she’ll be putting a price back on her book on 3/8/12).

But based on Nancy’s experience – I would give an enthusiastic thumbs up on the KDP Select program.  If you are a talented author, as Nancy is, you can see how much of a boost the KDP Select program gives.  I would not be surprised if she gets calls from NYC literary agents and major publishers.  Not bad for a first time author who just published her first book on Amazon 3 months ago!

You can learn more about the KDP Select Campaigns we run for our clients here. We’ve created over 20 number 1 Amazon bestsellers in the past 6 months alone!

Two titles that have broken into the Kindle top 5000!

I wanted to send out a quick update… this unusual to say the least, but two of the books I just finished converting to Kindle are now among the top .5% of all Kindle books sold. In other words, they’ve broken into the coveted top 5000 spot I often speak of.  This equates to a huge amount of visibility (& profit) to both the authors. Congrats!!

The two titles I am very proud to have worked on are and just published to Kindle that are among the top .5%:

As of today (2/29/12) – here are their rankings respectively:

I often tell authors – if you have a single goal, it should be to break into the top .5% of Kindle books. The rewards will be reflected on your commissions report and you’ll be hooked to doing it again.

Take advantage of Amazon’s little known short URL (amzn.com) capability

Do you post links directly to your own book or kindle book on Amazon? If not, you should! But if you are, do your readers a favor and use the Amazon short URL to it.

Amazon has the highest consumer trust of any company on the web. URL shortening services like Bit.ly are becoming more dangerous and people are reluctant to click on those links.

So guess what? There’s a better way.  You can use Amazon’s own short URL capability.

Here’s how:

Step 1: Find the listing you want to link to on Amazon, for example:

http://www.amazon.com/50-Interviews-Entrepreneurs-Brian-Schwartz/dp/0982290705

Step 2: Copy the # at the end of the URL or the # that appears right after the /dp/

 

Step 3: Insert the # the follows /dp/ at the end the Amazon Short URL: http://amzn.com/

So using the above example, it would look like this:  http://amzn.com/0982290705

And here’s a link to the Kindle edition of the same book: http://amzn.com/B001ULD5PA

Best Selling Kindle Books in 2011 that were Self-Published

Another example of how much Amazon an Kindle are transforming the traditional publishing industry, and how accessible publishing is now; 20% of the top 10 best selling Kindle books of 2011 were self-published!

Back in May of 2011, Darcie Chan (a former Coloradoan) self-published her only novel she had written 5 years ago that was rejected by over a dozen publishers.  There is a great article in the Wall Street Journal on her rise to the top, in it they state “…book publishers are losing ground to independent authors and watching their powerful status as literary gatekeepers wither.

Also on the best seller list was The Abbey by Chris Culver, another self-published author.

Wondering which Kindle books are the hot sellers right now? Check out the running Top Seller list here. Interesting to note, that given it’s the start of a new year – Brian Tracy’s Eat That Frog is currently in the Top 10.

FYI, I’m hosting a weekly Q&A session through the end of February. The first one is this coming Wednesday, Jan. 11 at 4PM MST. While they are intended to be general Q&A (since I get a lot of the same questions on a daily basis), I plan to spend a portion of the time analyzing and discussing the strategies and tactics these and other best selling authors are using to become top sellers in this new evolving era of digital publishing.  Hope you can join us!

Want to earn an extra 5-8% for every ebook you sell on Amazon, BN, Apple, or Google?

Are leaving money on the table with your ebooks?

Become a BN affiliate at Linkshare.com and earn an extra 6% on every nook book sale!

Sign up for the affiliate programs offered by the major ebook marketplaces and earn a extra % of every sale you refer (especially if you are linking to the marketplaces from your own site or Facebook page which I recommend).

All the major marketplaces now offer affiliate programs for authors, publishers, and anyone else who refers a sale (allowing you a way to provide your readers an incentive).  Click on the links below to sign up today and earn more profit from your ebooks!

Did you know that Kindle Expert also has an affiliate program?  You can earn $25 for any client you refer who hires us to help them with their ebook conversion.  To sign up and learn more visit our affiliate page.

Amazon is on the verge of breaking 1 million titles on Kindle!

Screenshot taken on 7/18/11

You probably don’t watch these #’s as closely as I do, but I wanted to draw your attention to the fact that Amazon is about to break 1 million titles (ebooks) in the Kindle store.  Are you one the early adopters who’ve managed to get your own book on the Kindle platform? If so, I bet like a lot of us, you are selling more Kindle books than you are in print.  Over 1000 new titles are uploaded everyday to Amazon, therefore, I predict that Amazon will break the 1 million ebooks threshold before the end of this month.

To help celebrate this milestone, we are offering $30 off on our mobi & epub conversion services until there are 1 million titles available for sale at Amazon.  You’ll also receive a comp pass to our next Amazon optimization webinar ($47 value) when you hire us to do your conversion. Mention this deal when you contact us and we’ll knock our fee down by $30, which will make your rate only $299 in most cases (that includes both mobi & epub versions).

There’s never been a better time to jump on board as I’m certain a lot more attention will be on the Kindle once they break a million ebooks, and when they do, be sure your book is available!  We’re here to help, feel free to contact us if you have any questions.

PS: We now offer ebook cover services, as I’ve vetted some extremely talented graphic designers who are eagerly awaiting more work.  Check out some of the recent work at: http://www.kindleexpert.com/covers/

PPS: I also offer a great option for you Do-It-Yourselfer’s – There’s now a template in Microsoft Word or Open Office that allows you to do your own ebook conversions using tools you are already familiar with.  The file can be uploaded directly to Amazon and Barnes & Noble, and I show how a small tweak allows you to create an epub version that you can also upload to Apple, and every other marketplace accepting ePubs.  Using our template will cut your time in HALF as it’s been optimized through the process of over 100 conversions (& literally hundreds of hours of trial & error). It comes with the same level of support from us that many of you have already come to know and love.

Need help finding better keywords to sell more ebooks?

If you have worked with me, you already know how important keywords are when setting up your book on any of the marketplaces.  Keywords determine how often your book shows up in each marketplace, so it’s vital that you take time and choose wisely!  This is one of the major reasons I advise my clients to avoid using 3rd party aggregators.

Amazon allows you to use up to 512 characters for your keywords,  so be sure to make full use of all the space they provide to fill your listing with relevant keywords.  Barnes & Noble only allows you to use up to 100 characters for your keywords, so be extra careful with that limited space they provide.

Here’s where you list your keywords in the back-end of your Kindle book listing:

There are two great tools I recommend you become familiar with as you get seek out relevant keywords; Google Insights & Netspeak.  There’s tons of great resources around the web on how to use Google Insights & Google will show you how when you visit their site. Netspeak.org on the other hand has little documentation to go off, so I created this video walk-through to show you how I use NetSpeak to come up with keyword ideas for the titles I setup:

Let me know if you need my help in optimizing your marketplace (Amazon,BN,Apple,etc.) listing for you, I do charge a very small fee, but I’m confident that the resulting increased book sales will provide a quick return on investment (ROI).  Alternatively, you can attend our next webinar and learn to do it yourself.

Putting your book & ebook sales on Autopilot (Part 1 of a two part webinar)

I am very grateful for the opportunity to address the National Speakers Association last week, and I’ll be giving Part 2 next month that will dive deeper into the marketing side of what we do at 50 Interviews.  Hope you enjoy it and I welcome your feedback. FYI, it’s about an hour long. You can hear the audio and the slides advance automatically when you hit the ‘play’ button:

Putting your book & ebook sales on Autopilot

Our next AuthorSwap begins May 3rd and I hope you can join us (you’ll be glad you did)!