Category Archives: Amazon

How to send a mobi or doc file directly to your Kindle

Many of you who’ve hired us to convert your title to a Kindle-ready format will benefit from knowing how to send the .mobi file we provide directly to your own Kindle.

Option 1:

The quickest, easiest way is to simply install Amazon’s Send To Kindle application for PC or Mac.

Option 2:

This was the process we all used before the Send To Kindle app existed:

  1. You will actually attach the mobi or doc file and email it to the email address associated with your Kindle device. In order to find out what your unique email address is, log into your Amazon account at:
  2. Next, add your own email address (ie. as an ‘approved sender’ to your Kindle device (you only have to do this one time for each email address you plan to use).
  3. Email yourself the .mobi or .doc file you want on your Kindle to: [yourid] (free) or [yourid] (small fee).  You don’t need to put anything in the subject or body – just attached the file.
  4. Wait 2-5 minutes and sync your Kindle (hit the Menu button from your home screen) over WIFI (if using or over 3G (if you sent it to
  5. If you need more help or want to know how to transfer the file using the USB cable that came with your Kindle, there’s more help on how to do so at:

Enjoy your Kindle and read more!

Brian Schwartz,

How to upload a new/revised version of your book to Amazon KDP

I know many of you will want to upload a new version of your book to Amazon Kindle on occasion after you’ve made some improvements, done some additional editing, or simply added new content.

Doing so is fairly simple. Below are three screen shots that provide a step-by-step walk through on how to upload a revision to an existing title via the Amazon KDP (Kindle Direct Publishing) platform.

STEP 1: Login to your KDP account

STEP 2: Upload your new file

STEP 3: Set pricing, save & publish!

Hope that helps! If you do need our help fixing a file you’ve already created, we’d be happy to assist further. Simply submit the file you’ve been struggling with and we’ll get back to you with a price of what’ll take to fix it (in most cases, we’ve been able to provide fixes to the file for the most nagging issues for under a hundred bucks). provides fast, high quality digital conversions for Kindle, Nook, iPad, and more to authors & publishers.  To date, we’ve helped more than a hundred authors publish their books to the digital marketplaces for a low one-time fee… allowing the author to retain 100% of their royalties.

Kindle Singles have arrived… and here’s what you need to know!

Did you know there are currently over 22 million books in print that you can order from It seems like virtually every book that has ever been written is now in the Amazon catalog. Thus, it’s more difficult than ever to stand out as a self-published author given the shear number of books we are up against! But Kindle has created an opening for us to standout, and reach a new audience. Why? Because there’s currently only 790,000 titles available on Kindle. Thus, when someone searches for your topic, you stand a better chance to be closer to the top of the search results (do a search for ‘entrepreneur’ in the Kindle store and you’ll see my book ranked among the top 5). But that 790,000 # is increasing at a rate of about 1,000 new titles/day, thus the sooner you get your book on Kindle, the sooner you’ll benefit from the smaller market.

The good news is that you can capture a new even smaller market that Amazon will be putting a lot of marketing muscle into very soon. It’s called Kindle Singles. And although no launch date has been set, but they’ve been releasing more information to publishers lately which leads me to believe the launch will be sometime in early 2011. Here’s what you need to know about Kindle Singles:

  • Singles will be it’s own category in the Kindle Store.
  • A Singles book must be between 5,000-30,000 words (~ 30-90 pages).
  • You will have to submit your title for consideration to be included – while Amazon seems to allow pretty much anyone to publish anything to the Kindle store, Singles will be a highly curated group of content they feel is valuable to their readers.
  • Books in the public domain are not eligible.
  • You still earn a 70% royalty on every sales per their guidelines.
  • The content you submit is not exclusive to Amazon, so you can sell it on other marketplaces as well.

To submit your book for consideration to Kindle Singles, you first upload your book to the Digital Text Platform (The Kindle publishing back-end for authors/publishers), after your kindle book has been approved, you must send an email to: requesting inclusion in the program. Your request should come from the email address in which your DTP account is setup & you must provide the ASIN # of your book. Amazon will notify you once your title has been accepted. It’s important that your title exists on the kindle as high quality conversion, meaning all the navigation (ie. start, cover, table of contents, etc.) is functioning, your table of contents is correclty hyperlinked, your pictures are aligned & formatted correctly, you don’t have lingering irrelevant characters (like page #’s), chapter & titles are correctly structured, etc…   If you need help getting your book cleaned up and properly formatted for the Kindle or any other eReader, we can help. Visit us at to learn more or contact me at: or call 970-215-1078 (Colorado).

UPDATE: Amazon now has a web page with additional information on publishing to Kindle Singles.

Kindle titles to double again in 2010

Number of Kindle titles on track to break 800,000 by end of 2010

I’ve been tracking the number of titles available on the Kindle, and the number of kindle books available has been doubling every year since 2007.  Back in November of 2007, there were only 91,626 titles available.  As of today, there are 765,000 titles you can download for the Amazon Kindle and the number is increasing about 1000 new titles/day… Thus, I predict the # of titles will break 800,000 before year end.

Because there are over 20 million titles available in print on Amazon, you can see why it’s much easier to stand out as an author when your book is on Kindle. For the foreseeable future, it’ll be a much smaller ocean to be in.

The Christmas season will no doubt drive a lot of new Kindle owners.  Thus, I predict that our December #’s will be the highest to date for our small publishing company, 50 Interviews.  For the last 30 days, the profit alone from just a handful of of titles has been close to $400… I’m predicting we’ll break the $500 mark in December.

If you want to get your book on Kindle fast – we can help.  Typically within 72 hours, you’ll have your converted files back and can still capture the explosion of new buyers this Christmas season.

I personally guarantee that you will be pleased with your conversion.  You receive all the formats you need to upload your own titles to the various marketplaces (ie. Amazon, Barnes & Noble, Apple, Sony, etc..) as well as walk-through tutorials on how to do it. Also, beginning next month, we’ll be rolling out a set of tutorials to help you optimize your book listing and leverage techniques we’ve found to work well when it comes to successfully marketing your ebooks.  These modules will be included with the cost of conversion.

We’ve completed over 50 conversions to date, and they range from non-fiction to novels, and we just completed our first Children’s book.

If you have any questions whatsoever, don’t hesitate to contact us and we’ll do our best to answer your question.

Reason #22 to convert to Kindle

If you own an Amazon Kindle, you might have noticed lately a nudge from Amazon to select ‘I prefer to see Kindle Editions’ button.  What does this mean to authors/publishers? Well, as the market of readers using Kindle devices continues to grow, those who do select this option (as I did), will be limited to seeing titles available on Kindle only.

My list of ‘Top 10 Reasons to have your book on Kindle‘ has grown considerably in the last few months. Amazon, BN, and Apple continue to add features and functions that are making the appeal of ebooks more sticky than ever before.  There’s no doubt that this will accelerate the transition from print to pixels in publishing.

If your title is not yet on Kindle, let us help you get there.  Not only will you get a file back that you’ll be proud to put your name on, but we provide all the formats you need for the major marketplaces including: Kindle, Nook, Google Editions, and the iBookstore.  Along with the conversion, we provide tutorials on how to upload your files to each site so you get paid directly by each of the major vendors.

Most conversions are returned within 72 hours and within a week you could have your title online – standing out among the crowd. Jump in – you’ll be glad you did.

Utilizing Amazon's SITB (Search Inside The Book)

Is SITB already enabled for your book on Amazon? If not, it should be.  Without it, you are more than likely losing sales you might have had otherwise. For the simple reason – it makes your book more findable on Amazon!

Why? Because when your book is enabled for SITB, Amazon’s computers will actually read your book & thus more accurately categorize & classify your book so you show up in relevant searches, so they’ll be able to ‘recommend’ your book along side a similar title, and the third most obvious reason is that it gets beyond our naturally human reluctance to buy something we can’t first see.

You can find out more and sign up for the program here.  I’ve also included a tutorial below to step you through the process:

Getting your book enabled for SITB is currently a 4 step process:

  1. You have to create an account at Seller Central
  2. Join the SITB program (you need to be logged in to Seller Central for the link to work).
  3. Send an email to: to request the upload feature be added to your account.  After which, you will have a new drop down option available to you after you login to Seller Central that looks like this:
  4. Upload your pdf. Important!! Be sure you name your pdf file your ISBN# (without the dashes).
  5. If the cover is not the first page of your pdf, then you need to also include a jpg of your cover. **Zip both files together and upload it to SITB.

**Files must be named as follows (assumes you have your cover and back cover in a jpg file: <ISBN>.zip includes:  <ISBN>.PDF, <ISBN>-frontcover.jpg, <ISBN>-backcover.jpg.  FYI: The <ISBN> in your filename should NOT include the <>

If you are an existing client, I can provide you additional help on setting this up for your own book.

The logic behind Amazons new 'Kindle for the web' clientless ebook reader

A client recently asked me about the reasoning behind Amazon’s new ‘Kindle for the Web’ and after a little digging, I discovered that this is yet another good tool for authors & publishers who’ve converted their titles to Kindle, as it allows one more visibility point.  If you visit my Amazon listing, what you’ll notice unique about it is the addition of the green box ‘Kindle Edition’ where it gives you the option to read the first chapter.

Actually, what you get to read is the first 5% of the book – which in my case is far more than just the first chapter.  This is basically the SITB (Search Inside The Book) feature for your Kindle version.  What I like is that it loads super fast (vs. sending a sample to your Kindle) and makes the ‘click-to-buy’ more readily available to a prospective buyer.  You’ll also notice however if you click on my Kindle listing, the little green box is not available.  If you have any thoughts on why that might be, I would love to know! So please leave a comment below. I’ll pose the question to my friend who works at Amazon and let you know what I find out.

Perhaps what this will actually lead to is that those who want your Kindle version will get to peak at how your book looks on the Kindle… and if it is a poor conversion, you’ll likely lose that buyer.  As a Kindle owner myself, I can tell you that I will not purchase Kindle books that are not structured the way the Kindle intended the content to be structured – resulting in an enjoyable reading experience!

Want to know what it takes to be #1 on Amazon?

Ahh.. this is really exciting news.  My book is currently ranking #1 in the Kindle marketplace when you search for ‘entrepreneur’ in the Advice & How-to category!  This is yet another reason to get you book on Kindle… it’s easier to stand out. In particular, pay note that the default search method on Amazon’s Kindle store is by ‘Relevance’ – which is not the case in the standard Amazon search engine.  Any author who has had a title on Amazon for any length of time knows how frustrating it is because the listings of books are in order of sales volume… which makes it even harder for a new/author title to be found.  But this is simply not the case with Kindle!  Here’s the screenshot (our click the image to  go directly to the listing):

So what are you waiting for? Hire me now to get yourself on Kindle before everyone does.