Kindle Singles have arrived… and here’s what you need to know!

Did you know there are currently over 22 million books in print that you can order from It seems like virtually every book that has ever been written is now in the Amazon catalog. Thus, it’s more difficult than ever to stand out as a self-published author given the shear number of books we are up against! But Kindle has created an opening for us to standout, and reach a new audience. Why? Because there’s currently only 790,000 titles available on Kindle. Thus, when someone searches for your topic, you stand a better chance to be closer to the top of the search results (do a search for ‘entrepreneur’ in the Kindle store and you’ll see my book ranked among the top 5). But that 790,000 # is increasing at a rate of about 1,000 new titles/day, thus the sooner you get your book on Kindle, the sooner you’ll benefit from the smaller market.

The good news is that you can capture a new even smaller market that Amazon will be putting a lot of marketing muscle into very soon. It’s called Kindle Singles. And although no launch date has been set, but they’ve been releasing more information to publishers lately which leads me to believe the launch will be sometime in early 2011. Here’s what you need to know about Kindle Singles:

  • Singles will be it’s own category in the Kindle Store.
  • A Singles book must be between 5,000-30,000 words (~ 30-90 pages).
  • You will have to submit your title for consideration to be included – while Amazon seems to allow pretty much anyone to publish anything to the Kindle store, Singles will be a highly curated group of content they feel is valuable to their readers.
  • Books in the public domain are not eligible.
  • You still earn a 70% royalty on every sales per their guidelines.
  • The content you submit is not exclusive to Amazon, so you can sell it on other marketplaces as well.

To submit your book for consideration to Kindle Singles, you first upload your book to the Digital Text Platform (The Kindle publishing back-end for authors/publishers), after your kindle book has been approved, you must send an email to: requesting inclusion in the program. Your request should come from the email address in which your DTP account is setup & you must provide the ASIN # of your book. Amazon will notify you once your title has been accepted. It’s important that your title exists on the kindle as high quality conversion, meaning all the navigation (ie. start, cover, table of contents, etc.) is functioning, your table of contents is correclty hyperlinked, your pictures are aligned & formatted correctly, you don’t have lingering irrelevant characters (like page #’s), chapter & titles are correctly structured, etc…   If you need help getting your book cleaned up and properly formatted for the Kindle or any other eReader, we can help. Visit us at to learn more or contact me at: or call 970-215-1078 (Colorado).

UPDATE: Amazon now has a web page with additional information on publishing to Kindle Singles.

3 thoughts on “Kindle Singles have arrived… and here’s what you need to know!

  1. Alyson B. Stanfield

    Thanks for this, Brian. I was just planning some shorter e-books for Kindle.

    Do you think there’s value in having it on Singles rather than the main store?

    Will Kindle Singles be available through the main Kindle site as well?

    You may not know the answers to these, but I will follow along.

    1. brian Post author

      Thanks for the question. I will be speaking with Amazon this week and will see what I can find out.

      But I’d guess that having your book in the Singles category will still be searchable from the main Kindle site. The Single category will inevitably be smaller, and since they are being selective of which titles they accept, it’ll no doubt be of higher quality as well.

  2. Peter Jenkins

    Hi Brian. I hope they’re going to release the old Penguin mini-books as Kindle Singles that were available here in the UK a few years ago as pocket-sized books. Personally I think this format will go down well (also serialisable novels) if they can get the concept over to us Kindle owners. Cheers!


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